Clarify your objective and timeline
The reason for selling, preferred completion date and any linked purchase affect pricing and negotiation. A fast sale and the highest possible price may require different strategies.
Verify documents and property information
Before marketing, confirm title status, ownership, registered restrictions, occupancy and ongoing costs.
- Title and identification information
- Net and gross area and floor plan
- Service charges and shared expenses
- Tenant or occupancy status
- Fixtures, renovation history and delivery scope
Position the price with evidence
Competing listings show current supply; completed transactions help indicate what buyers have accepted. Adjustments should reflect the property's genuine strengths and limitations.
The quality of enquiries during the first weeks is an important signal of whether the initial positioning is working.
Build the presentation and marketing plan
Bright, accurate photography shapes the first impression. The description should explain who the property suits and why, rather than simply listing features.
- Professional photography and, where useful, a video tour
- Messaging shaped for the likely buyer
- Evidence for the property's strongest features
- A clear viewing and feedback process
- Consistent information across every channel
Manage offers and completion
Compare offers using price, funding, payment plan, completion date and conditions—not the headline figure alone.
Deposits, contracts, taxes and title transfer may require legal, tax or official guidance. Confirm current requirements before signing.
Frequently asked questions
Should I renovate before selling?+
Compare cost with likely value impact. Cleaning, minor repairs and strong presentation are usually the first priorities.
Can a tenanted home be sold?+
Yes, but the tenancy, viewing process and transferred obligations need careful, case-specific handling.
How should offers be compared?+
Consider funding certainty, payment structure, timing and conditions together with price.
This content is for general information and is not legal, tax or formal valuation advice. Confirm current requirements with the relevant authorities and qualified advisers before a transaction.